Dr. Felix Grandel was a chemist and nutritionist and had little interest in the production of flour. Instead, he was drawn to the mill’s by-products, wheat germ and bran, and the search for ways to preserve and make them useful for human nutrition.
In 1947, Dr. Grandel founded Keimdiät GmbH at the original mill site. Keimdiät translates into English literally as “diet of wheat germ,” and, as the name suggests, the young company’s first range of health products was based on wheat germ. These products remain extremely popular today as a natural source of vitamins, minerals and dietary fiber.
n 1985, Felix Grandel’s son Michael, a graduate in economics, took over the management of the independently run company. The company is still family-owned, and has become a major manufacturer of brand-name natural health and beauty products. Today GRANDEL is an international company, and our subsidiaries and branches in more than 50 countries distribute our products worldwide and help continue the excellent reputation of the Dr. GRANDEL, PHYRIS and ARABESQUE brands.
In the second generation Dipl. oec. Michael Grandel wrote an impressive success story. With sensitivity and skill, he continuously developed the family business with passion into an internationally renowned company with numerous brands, subsidiaries and foreign representations in more than 50 countries. Shaped by tradition, a spirit in research and binding values, today Michael Grandel’s nephew Dr. Gabriel Duttler and his daughter Ariane Grandel continue to run the family business as a team in the third generation.
